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To learn more about the many tools and best practices you can use to grow your business on Google Play, download our new developer playbook, “The Secrets to App Success on Google Play”. We hope you find interesting ways to use promo codes to find new users and engage existing fans.

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Review and adhere to the Promotional Code Terms Of Service.

Note that promo codes can’t be used for subscriptions.

To use promo codes for in-app products, you should implement In-app Promotions in your app.

You can use the URL: is a generated promo code).

You can embed your code in a URL so that users don’t have to enter it themselves (for example, if you’re sending your codes in an email).

There’s a limit of 500 promo codes per app every quarter.

Some things to keep in mind when running a successful promotion:

By following a link that embeds the promo code (see tips below).įor more details about running a promotion for your app or game, read this article on the Google Play Developer Help Center.

They’ll be directed to the Play checkout flow before being redirected back to your app.

From Google Play, using the Redeem menu option.

Users can redeem your promo codes in a number of ways, including:.

Undo send, to prevent embarrassing mistakes. Automatically block more than 99.9 percent of spam, phishing, malware, and dangerous links from ever reaching your inbox.

Distribute your promo codes via your marketing channels such as social networks, in email, on the web, to your app’s beta testers, or in your app or game itself. With the Gmail app, you can: Make Gmail your default email app on iOS.

Choose from the options available, then generate and download your promo codes.

Review and accept the additional terms of service if you haven’t run a promotion before.

Under the Promotions tab choose Add new promotion.

Choose your app in the Developer Console.Consider using promo codes to reward loyal users and attract new customers. Under the Promotions tab in the Developer Console, you can set up promo codes for your apps, games, and in-app products to distribute in your own marketing campaigns (up to 500 codes per app, per quarter). Starting today, you can now generate and distribute promo codes to current and new users on Google Play to drive engagement.

Universal App Campaigns and the User Acquisition performance report help you grow your audience and better understand your marketing.

Store Listing Experiments let you run A/B tests on your app’s Play Store listing. Our improved beta testing features help you gather more feedback and fix issues. Over the past six months, a number of new tools in the Google Play Developer Console have been added to help you grow your app or game business on Google Play. Posted by Yoshi Tamura, Product Manager, Google Play